Privacy Policy

Luxury Thailand Tour is a specialist Thailand travel brand operated by Travel Asia Limited, New Zealand. In this Privacy Policy, “Luxury Thailand Tour”, “Travel Asia Limited”, “we”, “us” and “our” refer to Travel Asia Limited and the Luxury Thailand Tour brand. “You” and “your” refer to visitors, enquirers, travellers and customers who use our website or services.

This Privacy Policy explains how we collect, use, disclose, store and protect personal information. It applies to our website, enquiry forms, AI-assisted trip-planning tools, email communications, proposals, bookings and customer service.

1. Personal information we collect

We collect information that is reasonably necessary to respond to enquiries, prepare travel proposals, arrange travel services, manage bookings, improve our services and meet our legal and business obligations.

Depending on how you interact with us, this may include:

• name, email address, phone number and country of residence;
• travel dates, destination interests, preferred travel style, hotel preferences and budget range;
• traveller numbers, ages of children and accessibility or special-assistance requirements;
• passport names, dates of birth, nationality, passport details and frequent flyer details when needed for a booking;
• payment, billing and transaction information where payment is arranged through us;
• dietary, medical, mobility, religious or other special requirements you voluntarily provide because they are relevant to your travel arrangements;
• messages, proposal comments, call notes and enquiry history;
• marketing preferences and consent records;
• website usage information such as pages viewed, device type, approximate location, referral source, cookies and analytics data.

We do not knowingly collect personal information directly from children. If a child is travelling, we may collect necessary travel information from a parent, guardian or authorised adult.

2. How we collect personal information

We usually collect information directly from you when you:

• submit an enquiry form;
• use our AI trip planner or save favourite travel ideas;
• request a call, proposal or quote;
• subscribe to email updates;
• communicate with us by email, phone, WhatsApp, social media or website chat;
• make or manage a booking;
• provide feedback or make a complaint.

We may also receive information from someone authorised to act for you, such as a family member, group organiser, employer, travel companion or another traveller in your booking. If you provide information about other travellers, you confirm that you are authorised to do so and that they are aware their information will be used for the travel enquiry or booking.

3. Why we use personal information

We use personal information to:

• respond to enquiries and provide travel information;
• design tailor-made Thailand itineraries and proposals;
• save your trip preferences and favourite travel ideas;
• arrange flights, accommodation, transfers, tours, cruises, guides, activities and related travel services;
• communicate booking updates, schedule changes, documents and travel information;
• process payments, invoices, receipts, refunds and accounting records;
• provide customer support before, during and after travel;
• manage safety, accessibility, dietary and special-assistance requests;
• improve our website, products, content, search, AI planning tools and customer experience;
• send marketing communications where we have consent or are otherwise permitted to do so;
• detect fraud, abuse, security incidents or unlawful activity;
• meet legal, tax, accounting, audit, regulatory and dispute-resolution obligations.

4. AI-assisted planning

We may use AI-assisted tools to help itinerary ideas, summarise your preferences, recommend destinations or prepare proposal notes. AI outputs are treated as planning notes. They are not confirmed travel arrangements, verified availability, final prices, visa advice, medical advice or legal advice.

We aim to use AI tools with appropriate safeguards. We do not intentionally use AI to make final booking decisions without human review. Where a proposal or booking is created, a team member should review the relevant route, availability, pricing, supplier terms and customer details.

5. Disclosure to travel suppliers and service providers

To arrange travel, we may share necessary personal information with third parties, including:

• airlines, hotels, resorts, villas and accommodation providers;
• destination management companies, local operators, guides, cruise or boat operators and transfer providers;
• insurance, visa, passport, medical-assistance or special-service providers where you ask us to assist;
• payment processors, banks, accounting systems and fraud-prevention providers;
• technology providers such as website hosting, CRM, email, analytics, AI tooling, cloud storage and security providers;
• professional advisers, auditors, insurers or legal advisers;
• government, border, aviation, tax, law-enforcement or regulatory authorities where required or authorised by law.

Travel arrangements often require information to be sent overseas, including to Thailand and other countries where suppliers operate. Overseas suppliers may be subject to different privacy laws. We share only what is reasonably necessary for the relevant service, booking or proposal.

We do not sell your personal information.

6. Marketing communications

We may send travel inspiration, offers and updates only where we have appropriate consent or are otherwise permitted by law. You can unsubscribe from marketing emails at any time using the unsubscribe link or by contacting us.

Transactional emails, such as enquiry confirmations, trip proposal updates, receipts and booking-related messages, may still be sent even if you unsubscribe from marketing, because they are necessary to provide the service you requested.

7. Cookies, analytics and tracking

Our website may use cookies and similar technologies to:

• keep the site secure and functional;
• remember preferences or saved travel ideas;
• analyse website performance and visitor behaviour;
• understand which pages, campaigns and search terms are useful;
• improve content, enquiry forms and trip-planning features;
• support remarketing or advertising, where enabled.

You can usually control cookies through your browser settings. Some features may not work correctly if cookies are disabled.

8. Storage, security and retention

We take reasonable steps to protect personal information from unauthorised access, loss, misuse, disclosure or alteration. These steps may include access controls, encrypted connections, secure cloud services, audit logs, role-based permissions and staff or contractor access limits.

We retain personal information for as long as reasonably needed for the purposes described in this policy, including customer service, booking management, legal, accounting, tax, audit and dispute-resolution purposes. When information is no longer required, we will take reasonable steps to delete, de-identify or securely archive it.

No online system can be guaranteed to be completely secure. If you believe your information has been compromised, contact us immediately.

9. Access and correction

You may request access to personal information we hold about you or ask us to correct information you believe is inaccurate, incomplete or out of date.

We may need to verify your identity before responding. In some cases we may be unable to provide access to certain information, for example where disclosure would affect another person’s privacy, breach legal obligations, reveal commercially sensitive information or be otherwise restricted by law. If we refuse a request, we will explain why where we are able to do so.

10. Privacy breaches

If a privacy breach occurs, we will assess it and take reasonable steps to contain, investigate and remedy the issue. Where required by law, we will notify affected individuals and the relevant privacy regulator.

11. Australian customers

We are a New Zealand-operated business, but we may receive enquiries from Australian customers. Where Australian privacy or consumer laws apply, nothing in this policy is intended to exclude rights that cannot lawfully be excluded.

12. Contact us

Privacy contact:

Luxury Thailand Tour / Travel Asia Limited

Email: [email protected]

Phone: +64 26 600 0017

NZBN: 9429051871925

If you have a privacy question, access/correction request or complaint, please contact us first so we can try to resolve it. If you are not satisfied, you may be able to contact the Office of the Privacy Commissioner in New Zealand or another applicable privacy regulator.